LIMITATIONS DON'T LIMITS YOUR TALENT

Entrepreneurial Lessons from the Movie ‘JOY’

‘You will never succeed at one night or without facing any kind of problem in your life, this is the life rule and everyone pay for it ’ 

Being an entrepreneur is not about only hard work but also staying loyal as well as love your product and love it like your own. If it was easy, everyone would be doing it, but what seems easy that actually difficult in real life. I really love the movie, at first I heartily saying – I felt boring but after 1 hour, 5 minutes I feel interesting especially when she started working for her own made product called MOP. There are so many great lessons, both for life and for business we can learn from this movie. 

Joy a character, which may be very difficult for a woman to start her business by own within so many odds, if we consider our Indian woman I think it’s quite difficult or can say I rarely found any successful business woman after marriage but this movie broke all the stereotypes, she faced lots of barriers, negativity, challenges and mockery as she attempted to launch her idea for a new floor mop. 

The movie was that it is a true story – it is about real life – it is relatable to those of us in business.

SOME KEY BARRIERS SHE FACED AND WE ALL HAVE TO FACE IN BUSINESS:

Limitations: 

We all have limitation in our lives, especially when you are a woman or girl , it mostly valid for all countries , from Indian perspective if you are a girl from an Indian family then your job roles will be decided by your society , as for us our status and our prestige matters, that’s why we choose to do those works where we can get both prestige as well as money, this is the bitter true fact. Especially in India we still in close mind-set that girls or women are born to do certain work not all, but now in 21th century slowly and gradually breaks all the stereotypes. Joy recognized there were limitations and boundaries with respect to her invention; she moved ahead anyway. She was constantly bombarded with the limiting beliefs of others around her. She was very clear on her mission as well as vision statement not as a professional way but she knew what she wanted to take to the market and why. Don’t let your limitations set you back from achieving something great. What limitations are you hearing from others and are you letting that hold you back? , if yes then you can’t be rise ever in your life. This is bitter true fact.

Rationalization: 

There are many words in the dictionary to avoid our problems but there is one solution in every problem and there is one word in dictionary which can solve your problem is – TAKE RISK. Sometimes being tired, feeling sick, or having a bad day could be justification for avoiding something or postponing a day at work not for every day, a true dreamer beat all these to make his/her dream true. It could be the rationale for quitting or pushing off your goals for some time in the future. It could also be your motivation for turning things around, to overachieve despite your less desirable situation. You make the decision to either fall victim to outside circumstances or utilize them for your betterment.  Where are you letting minor illness or bad days influence your commitment to the work you know you are here to do?

Perception: 

We don’t get or things don’t happen, what and how we perceive, Things do not always play out the way in which they were intended. Your goals will never fall into your lap until unless you give up, better- you need to go out and make them happen. You can either view the world as a scary, mysterious place, which took you from your dreams and holding you down, or you can perceive it as a means of endless opportunity. Either way, your perception will give you the wing to fly in the sky. When Joy was given the opportunity to have her mop sold on QVC TV and the host failed in his sales presentation, resulting in NO sales even he is the number one seller in market as a seller who can sell ice-cream to skim, he/she called as best seller not who runs the already best product with best environment but she didn’t stop there. She knew how it can be done as she believed in her product, finally she make it and it became huge success. Are you always focusing on your fears and failures or keeping an eye on possibilities and opportunities, that’s depends on you?

Attitude toward Failure: 

No one can be the kind over night or no one can be millionaire in one night , it need 1000s of sleepless night to make our dream true , and I always believe -No one goes through life undefeated , that’s the only reason I NEVER EVER GIVE UP. Our failure is what generates excellence. It is how we learn, grow, and better position ourselves for success. When we failed in something, we have an option left that is excellence, that’s what I personally learn from my life,you have the option to let failure discourage and intimidate you, or further ignite your flame. Joy faced failure after failure after failure in the launch of hew new product to patient finally her hope prevailed. She found a way up in the failures and the obstacles. Are you making your experience to help you to become a successful business personality or destroy it?

Sacrifice: 

No achievement comes without sacrifice. Successfully working towards a goal requires that you give up the things that aren’t contributing to its outcome. This can be difficult, sometimes you have to give up your enjoyful life like family, friends and parties. Sacrifice defines you in what extent you love your dream. It is your decision. Is your desire to win stronger than your desire to indulge yourself with the many temptations that surround you each day? 

Joy was at the very desperate end when it came to finances, health, hope, support and so much more as she love her dream more than anything else. She sacrificed everything. Yet she prevailed. 

This is when, as an entrepreneur, you are truly tested. More than any other time, it is when you must have the strength and self-confidence to know that you can bring your vision to life. Fail …. Win, Champions aren’t made on race day. 

Are you weathering the storm? Are you expecting overnight success? 

If yes, you can’t be successful for longer period as no success is possible if you never face the sleepless night?

Be your own hero: With your business, you should never stop pushing and networking. It’s easy to give up when everyone around you tells you that “it won’t work” or “you can’t do it.” It takes guts, creativity and drive to go from business survival to success. Ultimately, when you have enough faith in yourself, you’ll be as unstoppable.

Dos and Don’ts from the movie “JOY” 

Do:  Have a great idea. 

 Don’t:  Let investors dictate business decisions. 

Do:  Have a great support network. .

Don’t:  Work with vendor’s sight unseen. 

Do:  Be yourself. 

Don’t:  Stint on legal help. 

Do:  Persevere. 

Surround yourself with people who are succeeding in business and who will support you. It makes all the difference in the world – and you deserve no less!

some are the best part of the movie or i can say dialog , which i just want to share -

Yes, this is what every woman should think , she should go for their special power than acquire a prince . where she don’t have any identity than indemnify by someone else. Even you are a princess , still make your own identity should be the first priority . that’s what my believe is -

 We have a talent which we can’t identify by ourselves until unless someone prompt us , like in everyday we meet many ordinary people with extraordinary talent . one talent always praise another talent .

This is called subliminal effect , this is how our subconscious mind make us to think about only one brand . 

When you recognize someone’s hidden talent and you can smell the success from their appearance but sometimes they need proper guidance as well filed to explore themselves.c 

Published: By: diaryofmywholelife.blogspot.com - 07:01

LOVE YOUR SUBCONSCIOUS MIND , IT TELLS WHO ARE YOU ! FOOL

Subliminal advertising is a technique of exposing consumers to product pictures, brand names, or other marketing stimuli without the consumers having conscious awareness. Once exposed to a subliminal marketing stimulus, the consumer is believed to decode the information and act upon it without being able to acknowledge a communication stimulus.

Advertising is supposed to be impactful and clever without overpowering. 

Advertisements have a long history of being subtle. Whether hiding a double-meaning in a logo or working some Photoshop magic, subliminal ads definitely meet the criteria of clever — and the more clever the ad, the better we feel about “getting” it — and the better we feel about the product. Win-win for advertisers! 

Public Advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the new "motivational research" marketing techniques being employed to sell products in the burgeoning post-war American market. Advertisements that focused on consumers' hopes, fears, guilt, and sexuality were designed to persuade them to buy products they'd never realized they needed. Marketers who could reach into the hearts and minds of American consumers soon found consumers' wallets to be within easy grasp as well. 

Historical analysis or evaluation of subliminal advertisements 

1943: Subliminal messages were occasionally embedded in radio, film and television programs. In an animated short featuring Daffy Duck in 1943, for example, the words “BUY BONDS” appear briefly on screen. Nobody knew whether these messages would influence people, but they figured it couldn't hurt to try.

1957: James Vicar, a market researcher, claimed that by flashing the words “Eat Popcorn” and “Drink Coca-Cola” during a movie for a fraction of a second, he significantly increased the sale of these snacks. Five years later he admitted he had faked the study. By that time, however, the public had grown concerned—and advertisers and government agencies intrigued—about the manipulative power of these messages.

Late 1960s–1980s: Scientific studies throughout the 1960s, 1970s and 1980s tended to discredit the claims that subliminal messages could subtly influence behaviour. One study, for instance, showed that flashing the words “Hershey's Chocolate” on a series of slides during a lecture did not influence whether students purchased Hershey's products during a 10-day period.

1990s: Although many studies continued to discredit the claim that subliminal messages carried any psychological weight, other research started to uncover subtle effects. In one such study from 1992, participants viewed images of a person engaged in a normal daily activity. After each image, researchers quickly flashed a photograph: half the viewers saw positive, uplifting content, and half saw negative content. Those who saw negative messages reported thinking of the photographed person in a more damaging light.

Early 2000s: Research continued to show that subliminal messages do influence our perceptions; the effect is just subtler than we thought.

2006: Studies have shown subliminal messages may work in advertising after all, in certain situations. For example, a 2006 study found that participants flashed an image of a brand-name drink, in this case Lipton Ice Tea, were more likely to choose that brand to quench their thirst. This association only held up, however, if participants were already thirsty. (Another provocative study showed that embedding images related to thirst in an episode of The Simpsons actually made people thirstier.)

2007: Subliminal messages may also enhance academic performance. In a 2007 study, researchers flashed students hidden words related or unrelated to intelligence, such as “talent” and “grass,” respectively, before a practice exam. Those who saw the intelligence words performed better on a midterm one to four days later.

2010–2015: Imaging studies have shown that our brain responds to subliminal messages in measurable ways. Activity levels change in the amygdala, which processes emotions, the insula (involved in conscious awareness), the hippocampus (involved in processing memories) and the visual cortex.

My project work based on subliminal advertisement in consumer behavior –

Based on that I am working on one of my project where I make a poster (art), logo and simple advertisement, where subliminal effect actually works. 

Every time I check in google or read about subliminal advertisement every time I get its negative meaning or say dual meaning like a good another is bad which mainly connect with SEX, mostly all advertisement target SEX as their subliminal advertisements either in poster or advertisements. that’s why I come up with a different meaning or can say positive campaign with positive meaning “KABHI TOH SOCH BADAL KE DEKHO”, this is my preliminary work of my project but later on I can do more on it , I am not so professional that’s why my arts are just simple sketch based , hope ! sooner I can get learn how to make cartoon advertisement so that I also can make my subliminal advertisement with good meaning but research says people attracts more towards negative ad than positive still I am trying my level best –

I worked for a brand like MARLBORO, DOVE. 

I am against MARLBORO (not for any personal reason but as a professional way) and for DOVE.

 This is a general poster of a person who is smoking -

Glasses are showing with cigarette , Burning money , Death Buke 

Marlboro Logo with death symbol - "KA" - Egyptian death symbol .

"KA" symbol of death

DOVE 

I am working for a campaign called “Real beauty” , actually that campaign motivates me to work for it - 

 My advertize 

This is my ad , where I show , how barcode relates with heartbeat , I indirectly tells in Marlboro barcode is 3 steps design so I correlate with human life , early stage smoker , middle stage smoker or finally dead. Which shown in the movie ad, which is just a preliminary work as I didn’t have video editing software so I just make it for my own project understanding. 

These are my own work, hope you all like it. In future you can get more on it. 

 Advertize is mind game , let the game play by you , on you and with you !!!

Published: By: diaryofmywholelife.blogspot.com - 07:01

CONSUMER BEHAVIOUR IS A TRICK

Consumer behaviour is the study of the way people seek, purchase, use, evaluate and dispose of products and services. It is the psychology of marketing, and it is used to determine why consumers seek one product alternative from the other or you can say why do consumers seek and purchase specifically some brands?  

Is this linked to the ideology of needs or wants? Market has enough space for fulfil our needs but when it comes to wants, consumer is unsatisfied, and consumers seek and purchase the products that can provide them with maximum satisfaction.

Consumer behaviour used by marketers to create the marketing strategy; targeting each consumer effectively once they understand their needs and wants through the research of consumer behaviour.

What is the marketing strategy?

It is a strategy used to maximise limited resources of an organisation to increase its opportunities in sales and achieve a sustainable competitive advantage.

A marketing strategy is created by market research and strategic management department. They look for consumer’s need, their attitudes towards the product and as per that they evaluate their competitors’ products, as per that they start packaging, sales and distribution of a product.

How to research the consumer - Use primary and secondary research. They may do this through: surveys, focus groups, observation, interviews and secondary methods such as online researching.

Marketers may also make decisions for their marketing strategy based on the consumer’s demographic information and lifestyle pattern. This information includes the consumers: income, educational level, occupation, age, and location. This is known as segmenting the market as per the consumer’s need or need based segmentation for specific products like – Textile , food items etc. 

This information is used to predict purchasing habits of the consumer and make key decisions in the product they are selling, such as pricing, customizing as per their interest. For example, marketers targeting consumers will a low income in a low socio-economic area will have to be particularly price conscious when pricing their items or spice flooding items they customize their foods in that way .

Consumers are complicated as brain is itself complicated.   If they bought things based on only a select criteria, then it would be easy to convince others to buy our products and services.  There would be no need for elaborate ad campaigns and large advertising budgets.  Unfortunately, consumers are influenced by many different stimuli, and they use many different factors to decide what to buy and when to buy it.  One of the major influencers of consumer buyer behaviour is the consumer's own unique personality.

When we study personality, we are examining the unique psychological characteristics that create relatively consistent, lasting behaviour in response to the consumer's environment.  

We usually refer to someone's personality by traits, such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.  Personality is extremely important, because it allows us to build a profile of our customer.  It allows us to really understand who they are, and why they buy and what they want to buy.

Brands are made for its consumer, Consumers aren't the only ones who can have personalities and profiles, and so can brands.  Brand personalities are the specific mix of human traits that may be attributed to that brand.  In order to better associate our brands with our target customers, we try to give them personalities that are relatable.  

Currently we look to four specific factors of our target customers when building their personality profile.

·         Motivation

·         Perception

·         Learning

·         Beliefs

·         Attitudes

Motivation 
Through various research marketers have identified five "categories" of motivational needs:

Self-Actualization: a consumer's self-development and realization

Esteem: a consumer's sense of self-esteem, self-recognition, and social/economic status in the world

Social: a consumer's sense of belonging and feeling loved in their environment

Satisfaction: a consumer's sense of security and level of protection in their environment

Physiological: a consumer's basic need for food, water and shelterPerception 
1) Selective Attention is the tendency for consumers to screen out most of the information they are exposed to.  We have to work very hard to get the consumer's attention.

2) Selective Distortion: Every consumer fits incoming stimuli into their own mind-set - through their own set of "rose coloured glasses".  Selective distortion is the tendency of people to interpret information in a way that will support what they already believe, or what they want to believe.

3) Selective Retention: Consumers will usually forget much of the stimuli they have been exposed to.  Consumers will usually store the information that best supports their existing attitudes and beliefs (or the ones they want to have), so selective retention allows them "remember" the good points they favour and "forget" the negative points that have been made about other brands that they don't like.
Learning

Majority of human behaviour is "learned" behaviour.  Consumer buyer behaviour is a partly learned behaviour.  Consumers "learn" their buyer behaviour through drives, cues, responses, and reinforcement.  

The study of consumers in the digital age can help your business improve your marketing strategies by taking a look at some of the reasons why buyers head online to purchase as opposed to going to the store. There are a few key factors to look for when creating a marketing plan that influences a consumer.

·         Understanding of how consumers feel, reason and select products for their use

·         How consumers are influenced by their environment, culture, media

·         Behaviour of the consumer while they shop

·         Product importance for the consumer or ranking

These factors may be obvious for some marketers, but taking just one of these ideas and changing the product’s online strategy may prove to change the entire scope of the consumer reach.

My research work based consumer buying behaviour pattern based on different personality and perception–

My idea is to know our customer as per their personality and perception then idea built up process or can say market strategy process –

·         Concepts on different personality theories

·         Analyse it based on consumer behaviour

·         Market strategy on different industry 

Classification based on personality -

·         Compliant  

·         Detached

·         Aggressive

Complaint 

Attributes –Good, sympathetic, loving, unselfish, humble, over considerate, apologetic, weakness, dependence 

Desire –To be loved, wanted, appreciated, needed, helped, guided, protected, 

Dislike – Egotism, aggression, conflict, assertiveness, power seeking 

Conclusion – systematic, precise, Hyper efficient and Technical 

Product - IPhone 5s 

This product fulfil the individual’s desire to be wanted and appreciated

Buying behaviour 

·         People should share opinion before any purchase 

·         Getting benefit by consulting with friends

·         Talking prior to purchase

·         Moving towards others prior to any purchase 

Product design strategy –

·         Innovative , luxurious  , classic , experienced , honest,

·         Product examples – Nokia , Toyota ,  Nike 

Aggressive 

Attributes – Strength, power, unemotional realism, manipulates others for gaining power, cynical, exhibitionistic 

Desire –To excel, achieve success, prestige, admiration, to be superior straight, to control emotion and fears 

Conclusion – Bing boss, competing with confidence, adventurous, competitive in sports

Product – TVS Apache RTR

Tagline (Not for weak heart –scarily fast)

Buying behaviour 

·         People appreciate my own purchasing

·         Perfect at purchasing 

·         Purchase based on own evaluation 

·         Hardly belief other’s opinion before purchase

·         Talking with others as time killing 

Product design strategy –

·         Innovative , High quality , fast , strong , high quality , high tech , progressive , smart , elegant , bold

·         Product examples – Rolex , Ford, IBM , Bulgari, Adidas, Volkswagen

Detached 

Attributes –Non conforming, emotionally distant from others, untruthful 

Desire – Freedom from obligation, being unique, independent, reasoning, self-sufficiency, intelligence  

Dislike – Being influenced by others, sharing experience, conformity, showing feelings 

Conclusion – promote their self-independence.

Product – Cadbury Diary milk 

(Khane walo ko khane ka bhana chahiya)

Buying behaviour 

·         Products and prestige 

·         Purchase appreciated by others 

·         Purchasing luxurious products 

·         Purchase based on emotion 

·         Counterparts as competitors

Product design strategy –

·         Luxurious , emotional , comfortable , self-centred , 

·         Product examples –  Prada , sonny , Motorola , Mercedes Benz

Big 5 Personality Trait

1)     Extraverts are social, enthusiastic, talkative and assertive. In general, they tend to take on more risk in order to fulfil their need for excitement.

Advantage: They tend to have a higher risk tolerance, which can mean potentially higher returns.

Disadvantage: They may take on too much risk and lose money.

2)    Agreeableness- Those high in agreeableness are trusting, altruistic and optimistic. They need to get along with other individuals.

Advantage: They are cooperative when working with advisers on their portfolio.

Disadvantage: They do not like to offend others and may be hesitant to raise any red flags that they see.

3)    Conscientiousness persons are thorough, careful and diligent. They have the ability to delay immediate gratification in favour of long-term goals...

Advantage: Long-term investors can be patient and restrain themselves from impulsive risk-taking.

Disadvantage: They are too risk-averse.

4)    Neurotic individuals are emotionally unstable. They are prone to psychological distress including depression, anxiety and anger

Advantage: They are drawn to risk because of its emotional appeal, and similar to the extravert advantage, higher risk tolerance can potentially equal higher returns.

Disadvantage: They are impulsive; therefore, they are prone to making emotional financial decisions.

5)    Openness -Individuals high in openness to experience/intellect are imaginative, curious and open to new ideas. They actively seek new experiences. This trait is highly correlated to intelligence.

There is no advantage or disadvantage listed because openness to experience/intellect is the least studied of all the traits.

There is no advantage or disadvantage listed because openness to experience/intellect is the least studied of all the traits.

Understand your buyers

·         Impulsive buyers

·         Extraverts

·         Conscientiousness  

·         Agreeableness  

·         Openness to experience 

Compulsive buying

·         Extraverts

·         Conscientiousness  

·         Agreeableness

·         Openness to experience 

Financially unconscious people while buying

·         Extraverts

·         Conscientiousness  

·         Openness to experience 

·         Agreeableness      

    

Buying over looks of cover or packaging 

·         Extraverts

·         Agreeableness

·         Openness to experience  

·         Conscientiousness

Brand conscious

·         Extraverts      

·         Agreeableness  

·         Conscientiousness  

·         Openness to experience         

         

Free product /sales promotion/discount

·         Extraverts

·         Agreeableness

·         Openness to experience  

·         Conscientiousness  

30 PERSONALITY TYPES

This is my own concept based on consumer buying behaviour, I combine neo Freudian and Big 5 personality traits to customaries the product as per customer’s buying behaviour. I found out 30 different kinds of personality which can help marketers to customize their products.

As per the dataanalysis and combined personality traits in above, we can proceed further for bettermarket strategy as per different buying pattern with demographic pattern.

Published: By: diaryofmywholelife.blogspot.com - 06:56